![]() ![]() Das Beratungsspektrum erfasst dabei neben der strategischen Portfolioberatung und Lizenzverträgen, insbesondere in Vertriebskontexten, auch eine zunehmend etablierte Prozesspraxis. Besondere Beratungsschwerpunkte bilden der Bereich E-Sport, Branded Content, zu dem auch Influencer Marketing gehört, sowie medizinisches Cannabis und die wachsende Tätigkeit im Bereich FMCG, beispielsweise für Lebensmittel- und Kosmetikunternehmen. SKW Schwarz Rechtsanwälte betreut im Markenrecht im Einklang mit der Ausrichtung der Kanzlei auf IT und digitale Wirtschaft, Medien und Technologie. Magnus Hirsch spent several months practicing at the Hong Kong office of an international law firm where he focused on Asian IP law, especially the enforcement of intellectual property rights in and out of court and the prosecution of product piracy and trademark counterfeiting in South-East Asia. #SKWR LAW FIRM LICENSE#He also has significant experience in drafting IP-related agreements, such as trademark license agreements, priority agreements and agreements with publicity agencies.ĭr. ![]() Hirsch also represents clients before the German Patent and Trademark Office and the European Union Intellectual Property Office (EUIPO) registering or opposing German national trademarks and Community Trade Marks, respectively. In particular, his specialization comprises portfolio management as well as enforcing clients’ rights against counterfeiters, parallel importers and domain name pirates, both through court proceedings, as well as international dispute systems. He also has more than twenty years of intellectual property litigation experience, having worked on numerous litigation matters regarding all kinds of IP issues and has appeared in many Federal District Courts, as well as Courts of Appeal, throughout Germany, and has represented several clients in proceedings up to the Federal Court of Justice. Magnus Hirsch advises both German and international clients on a wide variety of matters which fall within the area of trademarks, designs, copyrights, patents and unfair competition – in both preventative and contentious situations. ![]()
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